AI consultant and product builder for small service businesses in Sydney and across Australia.

I build thoughtful AI products and practical AI systems that help small teams reduce admin, improve follow-ups, and create more reliable internal processes. Based in Sydney, I work with small service businesses across Australia who want practical improvements, not complex rebuilds.

My work sits at the intersection of product thinking, human behaviour, and automation design. That includes AI product strategy, workflow systems, knowledge structure, and operational improvements that are easy to maintain. You can learn more about my background or start with a free process audit.

Where I create leverage

• Designing AI workflows that reduce repetitive admin and protect consistency.
• Turning ad-hoc AI tool usage into repeatable systems for small service businesses.
• Building products and internal processes that improve clarity, throughput, and outcomes.
• Helping Sydney and Australian small businesses build AI systems that fit inside the tools and budgets they already have.

How I approach AI systems and optimisation

• 01

  Evaluate what exists

  I start by understanding what is already there, where people lose time, and which parts of the current process are worth preserving.

• 02

  Design around real users

  Useful AI systems need to fit human behaviour, team habits, and commercial reality instead of forcing people into brittle workflows.

• 03

  Build practical systems

  I focus on AI product building, practical automation, and operational systems that can be maintained after handover.

• 04

  Improve through iteration

  The best gains come from refining prompts, automation steps, and follow-up systems over time rather than chasing novelty.

Sydney-based. Australia-wide.

Let's talk

If you're building an AI product or trying to improve service-business operations with practical automation, I'm open to a conversation.