Matthew Falcomata

Case Studies

Work and systems.

Examples of practical systems I have built for my own consulting, content, and product work.

These examples show how I build practical systems: reducing manual steps, structuring knowledge, and keeping workflows simple enough to maintain.

Consulting pipeline

Lead generation and follow-up system

Problem

Manual lead research and follow-up can become scattered quickly: names in one place, notes in another, and no clear view of who needs the next message.

What was built

I built a workflow for my own consulting pipeline using a Google Maps lead scraper, Google Sheets for tracking, and Gmail for outreach and follow-up. The aim was to keep lead collection, status, and next actions in one simple operating rhythm.

Result

The system made lead research faster and made follow-up easier to track without adding a heavy CRM. It is a practical example of building around tools already in use rather than adding complexity too early.

Content operations

Blog content generation workflow

Problem

Useful blog content needs more than a blank page. It needs source material, current context, search intent, and a repeatable way to turn scattered ideas into a draft.

What was built

I built a content workflow that connects my local wiki, current web research, topic clusters, and SEO intent before drafting. The workflow helps move from notes and research into outlines, angles, and article drafts without starting from scratch every time.

Result

The workflow creates a more consistent content process for this site: ideas are easier to develop, source notes are easier to reuse, and each article can connect back to a broader topic strategy.

Knowledge systems

Local wiki and research capture system

Problem

Useful snippets from articles, social media, product research, and client-adjacent thinking often disappear into bookmarks, screenshots, or memory.

What was built

I built a local Obsidian wiki where web and social snippets can be clipped quickly, stored on my computer, and connected to product, consulting, and writing notes. The system is designed to make useful information retrievable later, not just saved once.

Result

The wiki gives me a personal knowledge base that compounds over time. It supports writing, product decisions, consulting preparation, and the broader habit of turning loose information into usable structure.